Category Archives: Statistics

BlackBerry 10 users leaning more international

A look at BlackBerry 10 users in 2015, is far more international than in years past. Canada is still has the largest user base, but India and Nigeria have also now moved themselves into the top five.

2015Countries

In January 2014 this breakdown looked far different. At that time Canada, the United States, and the UK had combined for 53.8% of the market, but in early 2015 they only consist of 27.4% of the market. Most of the difference comes from a larger share of the market going to countries in Asia and Africa.

India has grown from 2.8% to 11.5%, Nigeria has gone from 1.1% to 5.2%, Russia has gone from 1.0% to 2.0%, and China has increased from 1.6% to 2.8%. Meanwhile Canada, the United States, the United Kingdom, and Germany have seen their marketshare drop. The numbers in the UAE, Saudi Arabia, and Indonesia have stayed rather consistent. The end result of this, is that the BlackBerry 10 user base is more geographically diverse than ever.

These numbers are generated from downloads of the Stuff I Need checklist app from January 1st to June 9th of 2015. The data was collected by BlackBerry World when the app is downloaded.

Use of BlackBerry 10.3 continues to slowly climb

As BlackBerry announces the upcoming release of OS 10.3.2 the previous versions of the OS continue to slowly get adopted by the market. Pixelated showed 67.7% of users on OS 10.3 last month, while the Stuff I Need app had 73.3% of downloads going to 10.3.x devices.

Adoption of 10.3 is steadily going upwards, but remains at a slower rate than either 10.1 or 10.2 where in years past.

2015May-Pixelated-BB10OSVersions

2015May-StuffINeed-BB10OSVersions

This data was collected by BlackBerry World for downloads of the free strategy game Pixelated and the free checklist app Stuff I Need. Data shown on the chart is from the beginning of May 2014 through the end of May 2015.

OS 10.3 adoption rate slows down

While the percentage of BlackBerry 10 users on the newest OS continued to increase in April, the adoption rate has slowed down significantly as a number of carriers continue to drag their heels on the rollout. 59.9% of Pixelated users, and 70.5% of Stuff I Need users were running OS 10.3 in the past month. So far this has been the slowest rollout for a new BlackBerry operating system since the launch of OS 7 in 2011.

2015Apr-Pixelated-BB10OSVersions

2015Apr-StuffINeed-BB10OSVersions

This data was collected by BlackBerry World for downloads of the free strategy game Pixelated and the free checklist app Stuff I Need. Data shown on the chart is from the beginning of April 2014 through the end of April 2015.

Use of 10.3 exceeds 50%

With OS 10.3.1 rolled out for most users over the course of an entire month the majority of users have upgraded to the newest version of BlackBerry 10. 54.3% of Pixelated users, and 67.2% of Stuff I Need users were running a version of OS 10.3 in the month of March.

While much better than BBOS, this is actually a bit slower than the roll out of OS 10.2.0 and 10.2.1 was a year ago. Holding BlackBerry back is the fact that a good number of carriers have still not rolled out the update. For developers, the need to maintain support for OS 10.2.1 isn’t yet gone.

2015Mar-Pixelated-BB10OSVersions
2015Mar-StuffINeed-BB10OSVersions

This data was collected by BlackBerry World for downloads of the free strategy game Pixelated and the free checklist app Stuff I Need. Data shown on the chart is from the beginning of March 2014 through the end of March 2015.

OS Statistics for the traditional BBOS

Use of BlackBerry 7 now accounts for 56.5% of the traditional BBOS marketshare. This small increase mostly came at the expense of OS 6.

StatsMarch2015

This data was collected by BlackBerry World for downloads of the free BlackBerry strategy game Pixelated. Data shown on the chart is from the beginning of March 2014 through the end of March 2015, and does not include BlackBerry 10 or PlayBook devices.

Classic BlackBerry OS Statistics

For the fourth straight month the usage of BlackBerry OS was unchanged, with 55% of users on OS 7.

StatsFeb2015

This data was collected by BlackBerry World for downloads of the free BlackBerry strategy game Pixelated. Data shown on the chart is from the beginning of February 2014 through the end of February 2015, and does not include BlackBerry 10 or PlayBook devices.

BlackBerry users begin to switch over to 10.3

After half a year of waiting, BlackBerry has finally released 10.3.1 to most of their users. A number of carriers are still holding back updates, but the newest BlackBerry OS is finally getting a chance to take off. With the release coming later in the month this isn’t fully shown in the monthly averages, but adoption has been quick and is broadly over 60%.

2015Feb-Pixelated-BB10OSVersions
2015Feb-StuffINeed-BB10OSVersions

This data was collected by BlackBerry World for downloads of the free strategy game Pixelated and the free checklist app Stuff I Need. Data shown on the chart is from the beginning of February 2014 through the end of February 2015.

Z10 and Q10 remain the most popular BlackBerry phones

Two years after the release of BlackBerry 10 the original Z10 and Q10 remain the most popular phones. Meanwhile the Passport is approximately three times as popular as the Classic so far.

Feb2015Devices

Overall 39.9% of BlackBerry 10 users have a phone with a physical keyboard.

All of these statistics are based off of the data collected by BlackBerry World in the month of February for downloads of the free check-list app Stuff I Need (which is also available for Windows Phone and Android users).

Customers quick to switch to OS 10.3.1

On February 19th BlackBerry finally released an OS update for their existing in market phones, making OS 10.3.1 available to customers beyond those using the BlackBerry Passport. A few carriers (such as Verizon) are still dragging their heals, but the new OS is now an option for most. Traditionally BlackBerry 10 users have been very quick to adopt new OS versions, and initial results show that 10.3.1 is no different.

First a disclaimer. The following data is presented on a per day basis, making the sample sizes relatively small. In an attempt to make the sample sizes as large as possible data from across different apps have been merged together into a single data set, which itself can have an effect on the data. As a result the data is a bit more messy than the monthly averages I typically post.

10.3.1.Launch

Even over this short period of time the update of 10.3.1 is very noticeable. In the six days before the 19th only 11.2% of users were running the newest OS, while that number jumped up 62.6% in the six days following the 19th.

This data was collected by BlackBerry World for downloads of all Ebscer apps that support BlackBerry 10. Data shown on the chart is from the February 13th, 2015 through February 25th, 2015.

Adoption of OS 10.3 remains extremely slow

With BlackBerry still not releasing 10.3 for their older phones, the landscape for in market devices is mostly unchanged from last month. There are roughly 10% of users currently running the newest OS, with the vast majority of users two OS versions behind.

2015Jan-Pixelated-BB10OSVersions

2015Jan-StuffINeed-BB10OSVersions

Additionally, indications are that the BlackBerry Classic has gotten off to a solid start with a growth rate similar to the BlackBerry Passport.

This data was collected by BlackBerry World for downloads of the free strategy game Pixelated and the free checklist app Stuff I Need. Data shown on the chart is from the beginning of January 2014 through the end of January 2015.

OS Distribution of traditional BBOS users unchaged

January showed virtually no change in the distribution of OS version used by BBOS users from the previous few months. With 55.6% of users running OS 7 there is only a slight increase from the 48.7% that were running OS 7 in January 2014.

Also somewhat inexplicably, the number of users running OS 4.x has not dropped to zero. The percentage of users has been stuck at around 1% for two years now, but should really be at absolute zero by this point. I first wrote about 4.x being dead three years ago, and am baffled that anybody is holding on. (And to be perfectly honest, it is past due for all BBOS users to upgrade to BlackBerry 10).

StatsJan2015

This data was collected by BlackBerry World for downloads of the free BlackBerry strategy game Pixelated. Data shown on the chart is from the beginning of January 2014 through the end of January 2015, and does not include BlackBerry 10 or PlayBook devices.

BBOS usage is flat

BBOS usage was flat for another month. December saw 55.6% of users were on OS 7 and 80.0% of users were on OS 6 or higher.

StatsDec2014

This data was collected by BlackBerry World for downloads of the free BlackBerry strategy game Pixelated. Data shown on the chart is from the beginning of December 2013 through the end of December 2014, and does not include BlackBerry 10 or PlayBook devices.

BlackBerry 10 platform becoming more fragmented

Last month BlackBerry unveiled OS 10.3.1 yet allowed very few of their users to download and install the new operating system. This is beginning to lead to a very fragmented landscape as very few users are on the newest version of the OS, and most users are actually two versions back on an operating system that by the end of the month, will be over a year old.

In slightly better news, over 99% of users are now running OS 10.1 or higher. Additionally, users of leaked OS versions have propped up the usage of OS 10.3.X beyond just those that have purchased the Classic or the Passport.

2014Dec-Pixelated-BB10OSVersions

2014Dec-StuffINeed-BB10OSVersions

This data was collected by BlackBerry World for downloads of the free strategy game Pixelated and the free checklist app Stuff I Need. Data shown on the chart is from the beginning of December 2013 through the end of December 2014.

BBOS users don’t appear eager to update

One of the reasons I am a bit pessimistic about how well the soon to be released BlackBerry Classic will sell is that BlackBerry is positioning this phone as an upgrade for users still running BlackBerry OS. Yet I have seen how slow these customers have been to update their existing BBOS phones.

Following the release of BlackBerry 10 there has been very little motion in the BBOS user group. As of last month 21.2% of BBOS users were running OS 5.0 (or older) on what is now very outdated hardware. The most powerful of these phones are the Bold 9700 and Storm 9550 which were both released over five years ago and still do not have a webkit based browser. Use of OS 6 is not going away either as only slightly over half of all BBOS users are running OS 7 on their phones.

For as much as BlackBerry keeps talking about the need to transition BlackBerry 7 users, they also need to worry about upgrading BlackBerry 5 users as well.

StatsNovember2014

This data was collected by BlackBerry World for downloads of the free BlackBerry strategy game Pixelated. Data shown on the chart is from the beginning of November 2013 through the end of November 2014, and does not include BlackBerry 10 or PlayBook devices.

BlackBerry Z10 accounts for less than half of active BB10 phones for the first time ever

The month of November saw the BlackBerry Z10 being used by 49.8% of active BlackBerry 10 users. This marks the first time since it launched, that the Z10 has accounted for less than half of all BlackBerry 10 phones. Still it has over twice as many users as the Q10 which is currently the second most popular phone.

Nov2014Devices

The BlackBerry Passport (the newest phone from BlackBerry) rose slightly from last month, and now accounts for one out of every 20 BlackBerry 10 phones.

All of these statistics are based off of the data collected by BlackBerry World in the month of October for downloads of the free check-list app Stuff I Need (which is also available for Windows Phone and Android users).