Category Archives: Statistics

Newer versions of BBOS continuing to rise

In the past month there has been a two percentage point increase in the number of users on the traditional BlackBerry OS using OS6+ and OS7+. The growth curve still lags significantly behind that of BlackBerry 10, but there has been some consistent growth for a few months in a row now.

StatsJuly2014

July saw 53.87% of users running BlackBerry OS 7.

This data was collected by BlackBerry World for downloads of the free BlackBerry strategy game Pixelated. Data shown on the chart is from the beginning of July 2013 through the end of July 2014, and does not include BlackBerry 10 or PlayBook devices.

Adoption of BlackBerry OS 10.2.1 starting to level off

While the newest version of the BlackBerry 10 operating system has had very good adoption rates (especially compared to BBOS and Android), the pick-up rate of OS 10.2.1 is starting to level off. In the month of July, Pixelated saw 86% of downloads come from users running the newest version of the OS, while the Stuff I Need app saw 93% of users fully upgraded. These numbers are only up slightly from June.

2014Jul-Pixelated-BB10OSVersions

2014Jul-StuffINeed-BB10OSVersions

Overall these numbers are still very good, but it looks as if it may take some time until the final 10% of users upgrade their phones.

This data was collected by BlackBerry World for downloads of the free strategy game Pixelated and the free checklist app Stuff I Need. Data shown on the chart is from the beginning of June 2013 through the end of June 2014.

Physical Keyboard users still in the minority, but trending upwards

This past month the percentage of BlackBerry 10 users with a physical keyboard reached an all time high at 37.2% of the market. This number has been trending upwards for the past half year, and is only likely to accelerate when the BlackBerry Passport and Classic launch in the fall.

KeyboardsJun2014

Currently the BlackBerry 10 ecosystem is still dominated by the BlackBerry Z10 which accounts for 55.1% of BlackBerry 10 phones in use. The most popular keyboard device is the BlackBerry Q10, but the Q5 has also seen a sudden boost in popularity, after lagging behind the Z30 for most of its life.

Jun2014Devices

All of these statistics are based off of the data collected by BlackBerry World for downloads of the free check-list app Stuff I Need (which is now also available for Windows Phone and Android users).

Use of OS7 ticks up another percentage point

OS 7 now consists of 52% of the BBOS market. This is a very slow uptake when compared to BlackBerry 10, but at the same time it is continuing to inch forwards.

StatsJun2014

This data was collected by BlackBerry World for downloads of the free BlackBerry strategy game Pixelated. Data shown on the chart is from the beginning of June 2013 through the end of June 2014, and does not include BlackBerry 10 or PlayBook devices.

BlackBerry 10 OS distribution

BlackBerry 10 has seen a continuing slow uptake of newer OS versions in the month of June.

2014Jun-Pixelated-BB10OSVersions

2014June-StuffINeed-BB10OSVersions

Pixelated saw 86% of users on the newest OS version, while the Stuff I Need app had 92% of their users on the newest OS.

This data was collected by BlackBerry World for downloads of the free strategy game Pixelated and the free checklist app Stuff I Need. Data shown on the chart is from the beginning of June 2013 through the end of June 2014.

BlackBerry 10 Statistics

The month of May saw rather modest gains in the uptake of newer OS versions on BlackBerry 10.

2014May-Pixelated-BB10OSVersions

2014May-StuffINeed-BB10OSVersions

There was very little change among users of the Stuff I Need app, while there was a small increase in the percentage of Pixelated users on the newest OS version. Meanwhile relativity few users are running OS 10.3, with the newest leak being far less popular then 10.2 was half a year ago.

This data was collected by BlackBerry World for downloads of the free strategy game Pixelated and the free checklist app Stuff I Need. Data shown on the chart is from the beginning of May 2013 through the end of May 2014.

OS7 exceeds 50% of BBOS marketshare

For the first month ever, March showed a majority of classic BBOS users running OS 7 on their phones. While the majority of BlackBerry 10 users have usually updated in the first month after the release of a new operating system, OS 7 has now been out for 34 months…

StatsMay2014

The most popular BBOS device in the month of May was the Curve 9320.

This data was collected by BlackBerry World for downloads of the free BlackBerry strategy game Pixelated. Data shown on the chart is from the beginning of May 2013 through the end of May 2014, and does not include BlackBerry 10 or PlayBook devices.

Past four years of BBOS distribution

BBOS-4Years
The above chart (click to enlarge) shows the distribution of BBOS versions over the past four years.

A few thoughts…

  • OS 4.7 was very quick to disappear. While OS 4.x is almost nothing now, for the past few years it has almost entirely consisted of 85XX devices running OS 4.6.1
  • Despite the release of OS 6.0 in August 2010, OS 5.0 has refused to go away. Even today this four and a half year old OS retains a sizable percentage of the market.
  • 32 months after release, OS 7.X still accounts for (slightly) less than half of all classic BlackBerry devices
  • BlackBerry 7 devices are mainly BlackBerry 7.1 devices. Most 7.0 device users have upgraded, and last month 89% of 7.X users were running the newer operating system.

This data was collected by BlackBerry World for downloads of the free BlackBerry strategy game Pixelated. Data shown on the chart is from the beginning of April 2010 through the end of April 2014, and does not include BlackBerry 10 or PlayBook devices.

BlackBerry 10 users continue to upgrade

April once again saw an increase of BlackBerry 10 users running the newest version of the operating system.

2014Apr-Pixelated-BB10OSVersions

2014Apr-StuffINeed-BB10OSVersions

As has been the pattern, users of the Stuff I Need app were once again quicker to upgrade than users of Pixelated. For Pixelated 77.0% of users were running OS 10.2.1, while for the Stuff I Need app 91.8% of downloads went to users running the newest OS.

This data was collected by BlackBerry World for downloads of the free strategy game Pixelated and the free checklist app Stuff I Need. Data shown on the chart is from the beginning of April 2013 through the end of April 2014.

March showed no change in BBOS market

A look at the OS distribution on BBOS, showed no change in March, and for the most part almost nothing has changed in the last six months.

StatsMar2014

While BlackBerry 10 has shown rapid adoption of the newest operating systems, on the classic BBOS only 48.6% of users are running OS 7 (which itself is almost three years old at this point). And despite being launched half a decade ago, OS 5.0 still continues to account for a significant percentage of the market.

This data was collected by BlackBerry World for downloads of the free BlackBerry strategy game Pixelated. Data shown on the chart is from the beginning of March 2013 through the end of March 2014, and does not include BlackBerry 10 or PlayBook devices.

BlackBerry 10 OS distribution

March saw more users continue to adopt OS 10.2.1 which now accounts for 73.7% of Pixelated users and 79.2% of Stuff I Need users. Despite these increases, a disturbing number of users continue to run OS 10.1 which is proving slow to go away. At least part of the blame for this falls on AT&T which has not yet approved any of the 10.2.x updates.

2014Mar-Pixelated-BB10OSVersions

2014Mar-StuffINeed-BB10OSVersions

The user base continues to be dominated by the BlackBerry Z10 which accounts for the majority of the market at 59.2% of all devices.

This data was collected by BlackBerry World for downloads of the free strategy game Pixelated and the free checklist app Stuff I Need. Data shown on the chart is from the beginning of March 2013 through the end of March 2014.

Who is still using the PlayBook?

The BlackBerry PlayBook has been largely abandoned since the update to OS 2.1 in October 2012, but there still remains a sizable number of users on the platform. Following last week’s release of version 4.9 of Xploding Boxes, I looked at downloads of the app by PlayBook users to get a feel for who is still using this tablet.

There was quite a bit of a shift in the user base from a year ago, when I last looked at the data.

PlayBookCountries

The majority of users (53.2%) are from the United States and Canada, with a plurality of users from the Great White North. The PlayBook has had outsized popularity in Canada since day one, so this is no surprise.

The one demographic that has increased significantly since last year is the number of users from Latin America. The region accounted for 16.5% of all users with Mexico, Argentina, Colombia, Venezuela, and Brazil all individually exceeding 1% of the user base.

These statistics are generated from PlayBook downloads of the popular strategy game Xploding Boxes, from March 17th, through March 23rd. Data was collected by BlackBerry World at the time of download.

BBOS distribution still flat

The classic BlackBerry OS distribution has gone largely unchanged over the past month with OS 7 still having less then half of the overall market share.

StatsFeb2014

This data was collected by BlackBerry World for downloads of the free BlackBerry strategy game Pixelated. Data shown on the chart is from the beginning of February 2013 through the end of February 2014, and does not include BlackBerry 10 or PlayBook devices.

Majority of users on 10.2.1

The month of February showed the majority of BlackBerry 10 users running the newest release of the operating system. As has historically been the trend, users of the Stuff I Need app have been quicker to upgrade than users of Pixelated.

2014Feb-Pixelated-BB10OSVersions

2014Feb-StuffINeed-BB10OSVersions

The Stuff I Need checklist app saw 76.7% its downloads from users on OS 10.2.1 which means that it has already caught up to where 10.2.0 was just two months ago. Pixelated users were a bit less likely to upgrade, with only 57.3% of users on the newest OS. Still the upgrade cycle is encouraging as after just one month BlackBerry 10.2.1 has gotten an adoption rate that is better than what BlackBerry 7 has managed to get in two and a half years.

This data was collected by BlackBerry World for downloads of the free strategy game Pixelated and the free checklist app Stuff I Need. Data shown on the chart is from the beginning of February 2013 through the end of February 2014.

Users not upgrading to Windows 8.1

Stats from netmarketshare.com and other web statistics sites are showing very low upgrade rates for Windows 8.1 with roughly two out of three users staying on OS 8.0 instead.

win8.1

With only 37.3% of users upgrading to the newest version of Windows 8, the question is why? Version 8.1 is a free upgrade, and is not subject to the carrier approvals that typically cause issues with upgrade rates. There is an understanding on why users may want to stick with Windows 7, but for those already on 8 there is no reason to not want to upgrade to 8.1 instead.

The culprit may be the manner in which Microsoft is pushing the update. Instead of making the upgrade available through Windows update (as they have traditionally done with service packs), the upgrade to 8.1 must be downloaded from the Windows app store. This process is actually very smooth, but the suspicion is that users simply are not checking the store often enough to notice the upgrade.