$199 PlayBook is not sustainable

From my post yesterday on BerryReview

“There is no doubt that the bill of materials for the BlackBerry PlayBook is higher then its $199 sale price. Additionally once you consider distribution costs, and some profit for the retailers RIM is losing a significant amount of money on each tablet that is sold. While the idea of positioning a product as a loss leader is not uncommon, there isn’t too much upside for RIM in this case.”

Read the full post at berryreview.com/2011/12/02/199-blackberry-playbook-is-not-sustainable