Preferring to pay via Carrier Billing

Carrier billing is rapidly increasing in popularity, with September seeing 41.3% of all sales made through carrier billing. However this number includes sales to customers in carriers that do not support carrier billing, as well as sales to PlayBook owners who don’t even have a carrier.

In the United States, carrier billing is supported by AT&T and T-Mobile. In the month of October, when customers on these two carriers purchased an application, they opted to pay via carrier billing 72.7% of the time. It’s not only that it is nice to have the option, but that it is preferred over credit cards and PayPal combined.

This data is generated from the dollar amount of purchases of all Ebscer applications over the given months.