With the recently launched Z30, BlackBerry has produced its second BB10 phone without a physical keyboard. So far the new devices still composes only a modest 4.4% of the overall BB10 market, but it contributes to a months long pattern of users choosing a bigger screen over a physical keyboard.

The Z-series devices combine for 72.9% of the overall market, with more than two non-keyboard devices being used for each one that has a full qwerty layout. BlackBerry’s keyboard may still be iconic, but it is no longer an accurate representation of how the majority of BlackBerry users view their phones.