Updated PlayBook sales estimate

I took a crack at estimating PlayBook sales about a month ago, but with RIM set to release sales number tomorrow, I figured that I would take one more guess to see how accurate any of my estimating actually is.

The Wall Street Journal reported that analysts expect that RIM has shipped about 436,000 PlayBooks. CrackBerry is estimating sales under 200,000 units. I think the Wall Street Journal is much closer.

As of yesterday I am estimating that RIM has sold between 258,000 and 800,000 PlayBooks. My best guess is that they have sold 429,000 tablets, which is very close the the analyst guess.

This estimate is based on a lot of assumptions, and guess work but is based on the number of downloads of the free game Pixelated. However, as Pixelated has remained one of the top 10 most popular applications on the PlayBook, I feel that I have better numbers then most people to base this guess on.

  • jagmohan swain

    Hi Thanks for your awesome post.I hope you are talking about 436000 sales to the end users and not shipments to the retailers.Please correct me if I am wrong.

    • http://appworld.blackberry.com/webstore/vendor/1111 Eric at Ebscer

      Yes, this number is devices in the hands of end users, not shipments to retailers. Still remember that it is only an estimate.