Tomorrow the BlackBerry 10 Jam world tour is going to Toronto. I have decided that I will be making the drive up to Canada to attend. For everyone else going, I would love to meet you, so please feel free to take the opportunity to talk.
I have a post over on BerryReview on the impact that RIM’s $10,000 guarantee is going to have on the app market when BlackBerry10 launches. Promising that much money will have a direct impact on how developers approach the platform. Most of the impacts will be positive for consumers, but not all. See the full details at BerryReview.
Much has already been written about what was said at BlackBerry World and BlackBerry 10 Jam. (The most interesting probably being this article done by Forbes). But I think that it is even more interesting to look at what didn’t happen during this week.
Android was nowhere to be seen
Most attendees at BlackBerry World were using a BlackBerry Bold (about 80% of the crowd). Another 10% were using a BlackBerry Torch, and the remaining 10% were using iPhones. I really don’t think that I saw a single Android device during the entire event. What is more is that despite the announcement that BB10 would allow Android apps to run in their own windows, nobody seemed all that interested in writing Android apps, with the attention being placed on Cascades and HTML5/bbui.js instead.
Nobody was complaining about the lack of support for BBOS java apps
At BlackBerry DevCon this last fall you could not go anywhere without running into someone complaining about the lack of support for BlackBerry Java apps on the platform. While it wasn’t the slightest bit of a surprise to those of us paying attention, it was a very annoying to have to hear about it again and again. Fortunately, those people have finally gotten over themselves. Perhaps is was due to seeing how non-native the Android apps looked and acted, or by seeing how easy Cascades was to work with, but I didn’t run into anyone still bemoaning the point.
Dan Dodge wasn’t there Despite his recent promotion, nobody seems to have seen Dan Dodge at the event. He has always preferred to be a behind the scenes type of guy, but in retrospect it was a bit weird that he wasn’t in Orlando. So John Pinkerton tells me that Dan Dodge was at the event. Still interesting that he was at BlackBerry World, rather then on the tech side of things.
There was a lack of media at BB10Jam
It was surprising to see how much most of the media just shrugged its shoulders in regards to BB10Jam and made little to no attempt to cover it. In the article mentioned at the top of the post, Brian Caulfield wrote about how he “sneaked” in. But even from the blogs there was very little coverage. The bloggers that are typically at these types of events were only seen at the joint party at Universal Studios.
Are any of these points really that significant? Probably not. Still, this is my way of reporting on what happened this past week in Orlando without pointlessly rehashing what everyone else has already written.
Not sure when or how RIM will be posting the BlackBerry 10 Jam sessions. Until then the slides for my session can be downloaded online from ebscer.com/BB10JamPresentation.pptx
The topic of the presentation was what to do for your application after you launch. With the focus being on promotion, customer support, and updates.
For those planning their schedules today at BlackBerry 10 Jam, I would like to remind you that my session is this afternoon at 4:45 in the BC Salon XI room. The title of the talk is “COM102 – Supporting your App after release”, but it will include a complete look at what it takes to succeed as a BlackBerry developer. Come and find out what was lead to success in the past, and what you need to do in order to find success in the future with BlackBerry10.
For those attending, if you find me know that I would love to take some time to talk. Also I will be presenting on how to “Support you BlackBerry App post-launch” on Wednesday at 4:45. I promise that it will be the best session at the conference.
Some people can’t decide between attending BlackBerry World, and BlackBerry 10 Jam, so below I have made a simple decision tree to help figure out which is the right event for you.